Pixar’s Cars Merchandise Has Sold Over $10 Billion in Five Years
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Among the most popular animated films of the 21st century is the Cars franchise. Produced by Pixar Animation Studios and released in 2006, Cars is a CGI sports comedy film that focuses on Lightning McQueen, a local race car competing in the Piston Cup Circuit.
The story follows Lightning McQueen as he faces three of the most renowned race cars in the world. His goal is to win the coveted Piston Cup. The film also explores the relationship between new technologies and a mythic past. The production of the Cars film began in 1998 after production on the film A Bug’s Life commenced. After the release of Cars, Pixar Animation Studios launched a multimedia franchise. In the past five years, the franchise has sold over $10 billion in merchandise.
The story of Cars is set in a fictional town called Radiator Springs. It is modeled after the real life NASCAR circuit. The town is home to many car-acters, including Mater, Doc Hudson, and Guido. The movie was based on a script written by John Lasseter and Joe Ranft. The film features mild language and is filled with raucous racing.
Cars was nominated for two Academy Awards. It won the Golden Globe Award for Best Animated Feature Film. During the film’s production, the screenwriter for Cars, Joe Ranft, died in a car accident. The film was dedicated to him. The film was a success, earning over six million dollars its opening weekend. The second sequel, Cars 2, opened to an even greater number, earning over $60 million in its first weekend.
In addition to Cars, the Pixar Cars series includes Cars on the Road, a series that follows Lightning McQueen as he races across America. The series was produced by Pixar for Disney+. The movies are also directed by Lasseter. Merchandise for the Cars franchise has surpassed the Disney*Pixar retail record, selling $10 billion in five years.
The Cars franchise is an innovative approach to marketing. The message is that cars are objects of desire, and are consumable commodities. It’s a witty and entertaining film that will appeal to a wide variety of audiences. It’s also on the long side for an animated film, running at 116 minutes. But it has a profound message.
The movie is packed with nostalgia for a mythic past. Its characters flirt with one another, argue, and careen off trees and walls. Its main character, Lightning McQueen, is a hotshot red stock car who wants to become a champion.
The story of the first Cars movie was inspired by a cross-country road trip by Lasseter. The movie’s protagonist, Lightning McQueen, is based on a design from the Corvette C1, the first sports car to be introduced by Chevrolet. The outer body of the Corvette C1 was made of glass-fiber reinforced plastic, and the color scheme was classic red and white. The Corvette C1 was an open-top car with only two seats. Its price reached as high as $4000 during its lifetime.